Ethics and privacy was a huge discussion in this week’s class. Since influencer marketing has been a theme previously discussed, I thought it’d be apt to delve a little deeper into this topic and explore it collectively with another frequently mentioned platform in my posts – Instagram. Instagram, as you know, is the most widely-used… Read more

Omni-channel approach provides customers with an integrated seamless experience. This may be from shopping at brick and mortar stores to online via mobile or desktop. Sephora, one of my favourite brands out there, and its mobile application cum Beauty Insider Program is a key reason why I’d consider it as one of the top brands… Read more