Ethics and privacy was a huge discussion in this week’s class. Since influencer marketing has been a theme previously discussed, I thought it’d be apt to delve a little deeper into this topic and explore it collectively with another frequently mentioned platform in my posts – Instagram. Instagram, as you know, is the most widely-used …
Continue reading “The Ethical Dilemma of Influencer Marketing”
Omni-channel approach provides customers with an integrated seamless experience. This may be from shopping at brick and mortar stores to online via mobile or desktop. Sephora, one of my favourite brands out there, and its mobile application cum Beauty Insider Program is a key reason why I’d consider it as one of the top brands …
Continue reading “Does Sephora Optimise Omni-channel Marketing?”
A few weeks back I’d written on Influencer Marketing in addition to the reasons and repercussions of Instagram hiding its “like” feature. This week, I’d like to introduce Instagram’s Biggest Taboo – Fake Followers. We’re all susceptible to fake followers on Instagram, even celebrities like Kim Kardashian and BTS whom reportedly have the most number …
I remember when Apple launched its iPhone7 and not long after its iPhoneX series, a ton of content from their #ShotOnIphone campaign flooded the internet – from Instagram to YouTube. It was clear that Apple wanted to send a strong message – that their cameras’ quality had not degraded, and are still functional for both …
Apple’s annual iPhone reveal took place on 10th September, Wednesday. As usual, mixed reviews on this impending drop began floating around the web. You might have even seen some of these interesting memes: Apart from the revamping its camera, Apple’s iPhone 11 will also have new features like Audio Zoom and enhancements like an upgrade …
Google the term “Customer Journey” and a bunch of articles will appear. From definitions, to infographics listing a step-by-step guide and multiple articles explaining its significance. Given the emphasised importance of the customer journey map, I began to ponder on the efficacy of this tool – is it dead, or is it alive? The customer …
In mid-July 2019, Social Media Giant Instagram removed the visibility of likes for selected users in 7 countries namely Australia, Brazil, Canada, Ireland, Italy, Japan and New Zealand. This means that while users are still able to see their own likes, they can’t see that of others. “We hope this test will remove the pressure …
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Any Singaporean would be familiar with the Daryl Aiden Yow Saga that happened last year. To summarise, Daryl is a social media influencer with over 100,000 followers on Instagram. He built his reputation alongside local influencer Andrea Chong and was renowned for having THE eye for photography so much so that Sony engaged him for …
Chatbots have proliferated in every aspect of our daily lives. They’re in used by financial institutions like Development Bank of Singapore (DBS) in its online banking, Facebook’s messenger and even on Monash’s Allocate+ ! In fact, it has been estimated that by 2020, 85% of human’s interactions will be with a bot instead. We might …
Return on Investment, otherwise known as ROI, is not an unfamiliar term. To simply put, it is a key performance indicator used to evaluate the efficiency of an investment relative to the costs involved. While in financial terms, this may be expressed as a mathematical formula ROI = (Current Value of Investment – Cost of …
Continue reading “Social Media Marketing – The Importance of ROI”
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